Easy Debit Card's flexible payment solutions are the most powerful way to transfer, spend, and re-load money globally.  Our multi-use, multi-currency flexibility allows your company to work with global networks, manage and report on programs in real-time.  Using magnetic stripe technology and a comprehensive Internet back-end to manage financial information, users can deposit, withdraw and transfer funds to and from multiple accounts.  Users can also purchase products, withdrawal cash from ATMs and pay bills using the card as a virtual account.

Client Profile: International Debit Card Merchant Reseller

Exiting Process: Traditionally sold cheques and outdated payment solutions.

Easy Debit Card Solution: Easy Debit Card provides resellers with the ability to customize and sell their own debit cards to numerous global markets.

Result: Customised debit cards and user interfaces allow clients to setup their own website and offer debit cards for sale to individuals in the general public, profiting from debit card sales and a portion of transaction revenues.

The debit card has emerged from the shadow of its older sibling, the credit card.  Over the past decade, debit card has grown from accounting for 274 million transactions in 1990, to 8.15 billion transactions in 2002, challenging the credit card as the preferred payment card in the United States.  As it stands, the debit card industry is a multi-billion dollar engine that helps drive bank profits and point-of purchase consumer sales - but is also beginning to redefine traditional payment options in the business and government sectors, such as food stamps, benefits, and payroll.  The debit card has arrived and is here to stay.

	Estimates suggest stored value transactions could exceed $2 trillion in just a few years
	For the first time in the industry's history, VISA and MasterCard off-line debit card purchase transactions have outnumbered credit card purchase transactions

Stored value cards are forever altering the payments industry.  That transformation is occurring faster and to a greater degree than credit cards changed the industry over 20 years ago.  Twenty years ago credit was an essential requirement for a payment card.  Merchants needed to be assured that they would be paid for their goods and services, if they accepted a credit card.  Banks, credit reporting agencies, and bankcard associations provided this assurance by erecting an infrastructure that stood behind credit cards.

Today, very low cost communications networks have enabled consumers and merchants to enjoy this convenience without the credit, since transactions can be executed in real time.  Because consumers are compensating merchants with their own money, not the banks' money, debit card transactions are inherently less expensive than credit card transactions.

Consumers and merchants are just starting to enjoy these cost savings.  Moreover, since no credit is required, stored value has the potential to include 50 million adults who have been excluded from the e-commerce revolution because they do not have access to credit or banking facilities.  The implications reverberate across industry segments.  Estimates suggest stored value transactions could exceed $2 trillion in just a few years.

The stored value card market is growing and evolving rapidly.  According to industry estimates, more than 2,000 stored value programs are available, with roughly 7 million Visa- or MasterCard-branded stored value cards in the marketplace.  There are approximately 20 million users and that figure is expected to more than double to 49 million users by 2008. I n 2003, stored value cards were used to make $42 billion in transactions.  By 2006 over $72 billion in stored value transactions are expected.  Experts put this industry in the introductory or early growth stage of the product life cycle, suggesting that there is substantial growth potential in the years ahead.  These industry figures include all stored value cards, such as multipurpose general spending cards, payroll cards, government benefit cards, child support payment cards, merchant gift cards, and telephone cards.